The Process

01/Understand

The User
Hey! What’s the problem?

Business folk What are your core mission & goals?

02/Discover

  • Stakeholder interviews

  • Surveys

  • User Testing

  • Focus Groups

  • 1:1 Interviews

  • Comparative and Competitive Analysis

  • Heuristic analysis

03/Define

  • User Personas

  • User Journey Mapping

  • Story boarding

  • Card Sorting

  • Affinity Mapping

  • User story mapping

  • Empathy Mapping

04/Design & Deliver

  • Site maps

  • Create or align with Style Guide

  • Moodboarding

  • Information architecture

  • User flows

  • Mock ups

  • Wireframes

  • Prototype

  • Prepare and handover files for Dev

  • Design system build - Create Token based design system that works across all breakpoints

05/Test

  • Usability Testing

  • User testing

  • A/B Testing

  • 5 second test

  • Card Sorting

  • Heat Maps (Click rate etc)

  • Data Analysis