The Ambition

• To take a functioning but stylistically baron AI powered platform and transform it into a visually exciting and target audience appropriate site.

• To address and find solutions to current user pain-points and create new user journeys that improve the overall user experience.

• To integrate the updated brand guidelines into the new look and feel of the site.

Brand constraints

• As this is a ongoing project with staggered launches while investment is obtained, we have to be mindful of how many designs we want to put forward for development so as not to over burdening the dev team before it’s fully funded.

• UX and Design must cater for multiple languages and special characters

Scope

• Number of templates will vary based on UX direction

• Wireframes and designs to be delivered for both desktop and mobile