Website redesign and UI kit for Pfizer, a premier innovative biopharmaceutical company, discovering, developing and providing medicines, vaccines and consumer healthcare products.
The Ambition
To design and develop a fluid experience for patients and medical professionals to navigate their way through the site seamlessly.
To address and find solutions to current user pain-points.
To integrate the updated brand guidelines into the new look and feel of the site.
Brand constraints
All pharmaceutical products are subject to legal review before going live. Related product content must be developed as part of the overall site development but hidden to the sight of consumers until further notice. The rest of the site can be accessible to consumers.
Ensure the site design showcases Pfizer brand identity visual in-line with provided brand guidelines.
The regulation may vary by markets due to the status of the range/products; each market would need to ensure the site is compliant with their local regulation.
UX and Design must cater for multiple languages and special characters
Scope
Number of templates will vary based on UX direction
Wireframes and designs to be delivered for both desktop and mobile
